Having a website for your business is great, isn’t it? Even if you’re not running an actual business and are just a regular blogger, having a blog/website helps you to express your thoughts and opinion about things you like.
If you have a website, then you already know that just having a website is not going to cut the deal. You need traffic. You need people to see your site. It is one of the most important aspects of internet marketing. The reason why it matters so much is that it directly affects your income (assuming you’re running the website to generate revenue.)
When it comes to traffic, there are two broad categories – free and paid. But, if you think about it, both of these are paid options, since you have to invest a lot of time in “free” techniques. And if you’re investing time, you’re investing money. Period.
The majority of free traffic on the internet comes from search engines like Google, Bing, and Yahoo. Since Google owns the market with over 90% market share (according to Statista), let’s just forget about Bing and Yahoo; because if you manage to get your site ranked high in Google, you will most probably be able to reserve top rankings in Bing and Yahoo as well.
Even today, many people don’t take SEO seriously. They still don’t understand how crucial SEO is to their business if they have a website. They just create beautiful websites and hope that people will eventually find it. The only individuals who are capable of finding such sites are internet marketers (high five).
Anyway, here are ten deadly SEO mistakes that you should avoid to survive SEO apocalypse.
1. Content Stealing
I intentionally used the word “stealing” instead of “copying.” You’re probably aware of this. A person goes to a website, finds some interesting content, images and then he/she puts that content on his/her website without the owner’s permission. No big deal, right? Nobody controls the internet!
Even though nobody “controls” the internet, bear in mind Search engines and their crawlers can quickly detect copied content (aka duplicate content) whether it’s text or images. Also, blindly copying content from other sites can put you in some serious legal issues. So just don’t do it.
2. Hidden Text
Okay. Not many people do this nowadays, but if you’re not doing SEO for your website yourself and have hired an SEO agency, you need to make sure that they’re not implementing such practices on your site.
3. Ineffective Use of Keywords
Keywords are the base of your SEO campaigns. Use them ineffectively, and you’ve lost the game before it even begins.
4. Irrelevant Keywords
This technique was prevalent among old-school SEOs. They used to include keywords that were popular at a given time in their content (like a celebrity name or news topic). These keywords, since they were popular, used to bring lots of eyeballs to those websites, thanks to old-school search engine algorithms. But it doesn’t work anymore (too bad, huh?)
5. Keyword Repetition
Have you ever visited a page and saw that a particular keyword was used several times on it (or maybe it was bolded to make it stand out). That’s keyword repetition. I still see so many websites implementing this technique even though it has been like four years since Panda update was released.
6. Stuffing (not the food)
Keyword stuffing is similar to keyword repetition, except it takes a bit longer to implement and it has a bit worse impact on your website.
Before the release of Panda update, many webmasters used to include several relevant keywords in the content as well as in HTML tags. The most popular HTML tags for this activity were Meta Keywords tag and ALT tag in images.
Nowadays, meta keywords tag is simply dead, and Google recommends that you should only use one relevant keyword in ALT tags of essential images on a page. So, you don’t need to include ALT tag for pictures of arrows, buttons, etc. Otherwise, you will end up looking like a spammer.
7. Hidden Text
So you can’t stuff your page by repeating the same keyword over and over again. Then you might want to use the same color for your text and background, making your text invisible for readers, but readable for search engine crawlers. Very smart, are you? (That’s what Yoda would say)
8. Teeny Tiny Text
It is another way of hiding text on a page. You make so small that a human eye can’t see it. But guess what – search engine crawlers don’t have eyes. They will crawl it anyway, and your rankings will go sky high right? Ummm, NO.
9. 10000 Search Engines
Ok, that’s not the exact number of search engines available. But we see some people selling services like – “Submit your website to 10000 search engines for $50!” Really???
I wouldn’t use those kinds of services even if they were free. Why? Because eventually, I will end up getting lots of spammy links to my website. Guaranteed. Same goes for directories, by the way. Just make Google happy, and Google will make you happy (is it just me or does that sound a little weird?). Also, as far as directories as concerned, there are still many high-quality directories out there, but it takes some time to find them.
10. Free Domain Name and Web Hosting
You know what they say – best things in the world are free. Well, not in case of domain and hosting! I still don’t understand why people even want a free domain and hosting. I mean, I do know it. But still, it’s funny how much they try to save just a few bucks. That’s all they’re going to save with free domain and hosting. The bottom line is – if you want to use free domain and hosting, forget about getting traffic from Google!
There you have it. Especially these are some of the widespread (and silly) things people do if they’re new to internet marketing. These are some of the things that can get your site banned from Google. Boy that’s a dream come true, isn’t it?